Tragedy & Innovation

Some business ideas come from market research. Others - come from personal pain.

At 2 AM, my family called for a hospice nurse as our loved one was actively dying. The nurse didn't arrive for two hours. Our loved one passed away in distress, without the professional comfort care they deserved.

In that painful moment, a broken system was revealed – hospice call centers had no way to identify which nurse was closest to a patient’s home during emergencies on nights and weekends. This tragedy became the catalyst for Acurata Hospice Software. We created technology that reduced response times by over 40%, ensuring other families wouldn't experience what mine did.

Some of the most meaningful innovations come from our deepest pain points. The problems that keep you up at night, the frustrations that make your blood boil - they're often pointing toward your next business opportunity. What broken system have you personally experienced? What solution would you have paid anything for in your moment of need? There - might be your next venture.