Remember Kodak?

Remember Kodak?

They thought they were in the film business...

Here's the thing about business - standing still is actually moving backward. Too many entrepreneurs get married to their initial business model instead of their core mission.

Kodak thought they were in the film business when they were actually in the memory-preservation business. They missed the digital revolution because they confused their method with their mission.

Don't make that mistake. What business are you really in, beneath the current products or services?